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E-commerce festive sales kick off with strong demand from smaller towns, premium buys gain traction
Source: Hindu BusinessLine · 2 days ago
Summary
India’s festive e‑commerce sales have started strongly, with major platforms reporting sharp jumps in orders and new users, especially from smaller towns and non‑metro areas. Shoppers are mixing value‑focused buys with premium upgrades, driving notable growth in categories such as electronics, fashion, beauty and home goods. The early data shows demand spreading beyond big cities while customers continue to look for discounts and financing options.
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From the original report
India’s festive online shopping soars with strong tier-3 demand, premium upgrades, and rapid delivery across electronics, fashion, beauty, and home.
Excerpt from Hindu BusinessLine.
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